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Lakeland Community College



Catalog Entries


Spring 2024
Apr 21, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUSM 2550 - Direct and Internet Marketing
Prerequisite: BUSM 2500 or permission of instructor. This specialized course focuses on the fundamentals of the rapidly expanding area of integrated direct marketing, which combines marketing communications, database marketing, Internet marketing, and distribution. Course content includes targeting, lists, databases, direct mail, Internet, telemarketing, direct response mass media, offers, creating advertisements, fulfillment, and testing and measuring effectiveness.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb

Management Division
Business Mgmt BUSM REST Department

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