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Lakeland Community College



Catalog Entries


Spring 2024
Apr 21, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUSM 2530 - Advertising
Prerequisite: BUSM 2500. This specialized course focuses on advertising as a strategic element in the marketing of goods, services and ideas. Using research-based criteria, students will develop the ability to recognize outstanding advertising and to prepare an advertising campaign plan. Course content includes integrated marketing communications, media selection, creating advertisements, effectiveness, copy writing, headline writing, direct marketing, local advertising, publicity, sales promotion, and organizational structure.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb, Online WSR Virtual Meeting req

Management Division
Business Mgmt BUSM REST Department

Course Attributes:
Transfer Assurance Guide Crse

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