Catalog Entries |
Fall 2021
Apr 19, 2024 |
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| BUSM 2500 - Principles of Marketing |
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Prerequisite: BUSM 1300, ECON 2600 (can be taken concurrently).
This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domestic and global settings.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Credit Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb, Online WSR Virtual Meeting req All Sections for this Course Management Division Business Mgmt BUSM REST Department Course Attributes: Transfer Assurance Guide Crse |
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