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Lakeland Community College



Catalog Entries


Fall 2021
Aug 18, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUSM 2520 - Marketing of Services
Prerequisite: BUSM 2500 or permission of instructor. This specialized course focuses on the fundamental differences inherent in marketing and leadership in service enterprises and departments, both for profit and not-for-profit. The course places emphasis on strategic planning needed for competitive advantage. Content includes exemplary service enterprises, managing service quality perception, the service process, leadership essentials in services, internal marketing, marketing communications, service marketing planning, and audits. Students have the option of developing materials for their enterprises.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb

Management Division
Business Mgmt BUSM REST Department

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