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|BUSM 2520 - Marketing of Services|
Prerequisite: BUSM 2500 or permission of instructor.
This specialized course focuses on the fundamental differences inherent in marketing and leadership in service enterprises and departments, both for profit and not-for-profit. The course places emphasis on strategic planning needed for competitive advantage. Content includes exemplary service enterprises, managing service quality perception, the service process, leadership essentials in services, internal marketing, marketing communications, service marketing planning, and audits. Students have the option of developing materials for their enterprises.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours
Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb
Business Mgmt BUSM REST Department