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Lakeland Community College



Catalog Entries


Fall 2021
Aug 18, 2022
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUSM 1400 - Professional Personal Selling
Prerequisite: BUSM 1300 or permission of instructor. This course is a review of the attributes and behaviors that lead to success in personal selling. It includes the fundamentals of consultative professional selling, including customer and relationship focus, understanding behavioral style, personal development and communications levels, product information, stages of the sales process, presentations, selling services, and managing the sales force. These concepts are appropriate for tangibles, intangibles, and store and field selling. The course includes the use of role playing.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb

Management Division
Business Mgmt BUSM REST Department

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