Detailed Course Information |
Spring 2024
Apr 23, 2025 |
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| BUSM 2530 - Advertising |
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Prerequisite: BUSM 2500.
This specialized course focuses on advertising as a strategic element in the marketing of goods, services and ideas. Using research-based criteria, students will develop the ability to recognize outstanding advertising and to prepare an advertising campaign plan. Course content includes integrated marketing communications, media selection, creating advertisements, effectiveness, copy writing, headline writing, direct marketing, local advertising, publicity, sales promotion, and organizational structure.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Credit Schedule Types: Independent Study, Lecture, Online, Telecourse, Teleweb, Online WSR Virtual Meeting req Management Division Business Mgmt BUSM REST Department Course Attributes: Transfer Assurance Guide Crse Restrictions: Must be enrolled in one of the following Levels: Credit Prerequisites: Credit level BUSM 2500 Minimum Grade of D or Credit level BUSM 2500 Minimum Grade of TR |
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