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Lakeland Community College



Detailed Course Information


Fall 2021
Nov 29, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

BUSM 2500 - Principles of Marketing
Prerequisite: BUSM 1300, ECON 2600 (can be taken concurrently). This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domestic and global settings.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Independent Study, Lecture, Online, Telecourse, Teleweb, Online WSR Virtual Meeting req
All Sections for this Course

Management Division
Business Mgmt BUSM REST Department

Course Attributes:
Transfer Assurance Guide Crse

Must be enrolled in one of the following Levels:     

(Credit level BUSM 1300 Minimum Grade of D or Credit level BUSM 1300 Minimum Grade of TR or Credit level BUS 130 Minimum Grade of D or Credit level BUS 130 Minimum Grade of TR) and (Credit level ECON 2600 Minimum Grade of D or Credit level ECON 2600 Minimum Grade of TR)

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