Go to Main Content

Lakeland Community College



Detailed Course Information


Fall 2021
Nov 29, 2021
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

BUSM 1400 - Professional Personal Selling
Prerequisite: BUSM 1300 or permission of instructor. This course is a review of the attributes and behaviors that lead to success in personal selling. It includes the fundamentals of consultative professional selling, including customer and relationship focus, understanding behavioral style, personal development and communications levels, product information, stages of the sales process, presentations, selling services, and managing the sales force. These concepts are appropriate for tangibles, intangibles, and store and field selling. The course includes the use of role playing.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Credit
Schedule Types: Independent Study, Lecture, Online, Telecourse, Teleweb

Management Division
Business Mgmt BUSM REST Department

Must be enrolled in one of the following Levels:     

Credit level BUSM 1300 Minimum Grade of D or Credit level BUSM 1300 Minimum Grade of TR or Credit level BUS 130 Minimum Grade of D or Credit level BUS 130 Minimum Grade of TR

Return to Previous New Search
Transparent Image
Skip to top of page