Detailed Course Information |
Spring 2023
Apr 20, 2024 |
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| BUSM 2550 - Direct and Internet Marketing |
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Prerequisite: BUSM 2500 or permission of instructor.
This specialized course focuses on the fundamentals of the rapidly expanding area of integrated direct marketing, which combines marketing communications, database marketing, Internet marketing, and distribution. Course content includes targeting, lists, databases, direct mail, Internet, telemarketing, direct response mass media, offers, creating advertisements, fulfillment, and testing and measuring effectiveness.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Credit Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb Management Division Business Mgmt BUSM REST Department Restrictions: Must be enrolled in one of the following Levels: Credit Prerequisites: Credit level BUSM 2500 Minimum Grade of D or Credit level BUSM 2500 Minimum Grade of TR |
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