Detailed Course Information |
Fall 2022
Apr 16, 2024 |
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| BUSM 2520 - Marketing of Services |
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Prerequisite: BUSM 2500 or permission of instructor.
This specialized course focuses on the fundamental differences inherent in marketing and leadership in service enterprises and departments, both for profit and not-for-profit. The course places emphasis on strategic planning needed for competitive advantage. Content includes exemplary service enterprises, managing service quality perception, the service process, leadership essentials in services, internal marketing, marketing communications, service marketing planning, and audits. Students have the option of developing materials for their enterprises.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Credit Schedule Types: Lecture, Telecourse, Independent Study, Online, Teleweb Management Division Business Mgmt BUSM REST Department Restrictions: Must be enrolled in one of the following Levels: Credit Prerequisites: Credit level BUSM 2500 Minimum Grade of D or Credit level BUSM 2500 Minimum Grade of TR |
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